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The product decision system · v1.0

Stop shipping on vibes.Start shipping on evidence.

Findry is the decision OS for product teams. Every shipping decision becomes a defensible bet — with the evidence chain to prove it. From raw signal to outcome verdict, in one closed loop.

Start for free — no cardWatch a chain close
Read in 12s · 3 signals · 1 verdict
app.findry.io/outcomes
A Findry outcome verdict: a shipped bet's predicted +12% lift plotted against the measured +13.4% result on a number line, inside the 95% confidence range — a HIT.
The problem

Most product decisions die on a Tuesday afternoon.

5 people · 2 sprints in
Your decisions live in your head.

Nobody can challenge them. Nobody can learn from them. The reasoning that drove every shipped feature exists only in one person's memory — and it leaks the moment they context-switch.

30 people · growing
Every roadmap review reconstructs from memory.

The stakeholders who asked 'why?' still don't know. Decisions that used to be a two-person conversation are now a ten-person meeting. Hypotheses were implicit. Now they need to be written down.

200 people · Series C
The PM who shipped that feature is gone.

The hypothesis that drove it was never written down. The board asks what you learned from shipping X six months ago. The answer is: we're looking into it.

The record

Every shipping decision has a chain.This is what one looks like in full.

From the first support ticket to the measured outcome — every phase linked, every claim backed. BET-0089, closed in 51 days.

BET-0089

Add Apple Pay to mobile checkout flow.

v.miller·RICE 84·Filed Jan 22, 2026·Closed Mar 14, 2026·Defense: 12s
● HIT+18.2%predicted +15.0%
Evidence chain
SignalsSIG-0231 · 0244 · 0267

"Typing my card on mobile is awful — I gave up." Mobile completion 31% vs desktop 67%. "Can you just add Apple Pay."

Interview · Mixpanel · Support · Jan 14–21
HypothesisHYP-0064

Payment-method friction is the primary driver of mobile checkout drop-off at step 3. Falsifiable. Linked to 3 signals.

Authored Jan 22 · v.miller
TestTST-0041

Prototype · n=5 · Feb 02. Apple Pay: 4/5 completed. Card form (control): 1/5. Validated — greenlight to bet.

Validated Feb 03
BetBET-0089

Add Apple Pay as the primary mobile payment method. Predict +15% completion within 30 days. RICE 84.

Owner: v.miller · Shipped Feb 03
OutcomeOUT-0142

Mobile completion 31% → 49% (+18.2%). Significance verified against control cohort. Loop closed.

Closed Mar 14, 2026
Outcome
Predicted+15.0%
Actual+18.2%
Delta+3.2pp
● Verdict: HIT
OUT-0142
31% → 49%
28 days post-ship
Loop closed
Five phases · One chain · Defensible in 12s
The loop

Five phases. One closed loop.

Signals01Hypotheses02Tests03Bets04Outcomes05ContinuousDiscovery
Six months in, every shipped feature has a chain back to the signal that started it.
Your last twelve bets, with predicted vs. actual impact, in a single defensible view.
No more reconstructing reasoning from memory in roadmap reviews. The record is the record.
The evidence chain

Click “show me why” and walk the chain back to the raw quote.

Every Outcome links to its Bet. Every Bet links to its Hypothesis. Every Hypothesis links to the Signals — the original ticket, interview, or datapoint — that started it. The chain is the audit. The audit is the defense.

chain.depth4 phases
chain.integrityintact
signals.linked3
last.audit12s ago
Outcomes
OUT-0142
Mobile checkout completion +18% (predicted +15%)
● Verdict: HIT·Closed Mar 14, 2026·v.miller
Bets
BET-0089
Add Apple Pay to mobile checkout flow
RICE 84·Predicted +15% completion·Shipped Feb 03
Hypotheses
HYP-0064
Friction at payment-method entry is the primary mobile checkout dropoff cause.
Status: Validated by TEST-0078·Confidence: High
Signals · 3 linked
SIG-0231/44/67
  • SIG-0231"I gave up because typing my card on mobile is awful."Interview · Jan 12
  • SIG-0244Mobile checkout completion: 31% vs 67% desktopMixpanel · Jan 15
  • SIG-0267"Can you just add Apple Pay already."Support · Jan 22
Pulse

Defend any bet to any stakeholder. Without reconstructing your reasoning from memory.

Pulse is Findry's stakeholder surface. Share a single bet, a portfolio, or a quarterly outcome retrospective — with the full evidence chain attached. Read-only links your VP of Product will actually open.

● Read-only● No login required● Always current
findry.io/pulse/q1-checkout
Q1 Pulse · Checkout portfolioUpdated 12s ago

Three bets shipped. Two hit. One miss we can defend.

● HIT
BET-0089Add Apple Pay to mobile checkout
+15.0% → +18.2%
● HIT
BET-0091One-tap guest checkout
+8.0% → +9.4%
● MISS
BET-0094Inline field validation
−20% errors → −4%

We bet form errors drove abandonment. The test cleanly falsified it — error rate barely moved and completion didn't change. We killed the follow-on redesign and redirected the sprint. The hypothesis was wrong; the process was right.

Every verdict walks back to its raw evidence in one click.
Built for

Findry is for the PM who'd rather be right than be loud.

Findry is for you if…

  • You're on a product team that ships but struggles to explain why — when outcomes arrive, the reasoning is gone.
  • You're tired of reconstructing your reasoning in roadmap reviews from memory.
  • You believe a missed bet you can defend is more valuable than a hit bet you can't.
  • Your stack already has Linear, Slack, Mixpanel — you don't need another roadmap tool, you need a decision system.

Findry is not for you if…

  • You already have a working system for recording decisions and their outcomes — and your team actually uses it.
  • You want a tool that surfaces “AI-generated insights” without you doing the thinking.
  • Your team makes decisions by consensus and prefers it that way.
  • You're shopping for a feedback-aggregation alternative. We don't.
Field manual

Eight guides. Every phase of the loop.

Read the field manual
Pricing

Built for product teams. Priced to match the work.

Pro
$19/user/mo

For individual contributors and small product pairs. Everything to run a real decision loop.

  • Unlimited hypotheses, tests, bets
  • 1 workspace · up to 4 seats
  • PostHog, Jira, Linear, Slack, Figma
  • Email support
Free during private beta · Summer 2026
Most chosen
Team
$49/user/mo

For product teams moving fast. Most reach their first closed outcome in week 2.

  • Everything in Pro
  • Up to 20 seats
  • All integrations
  • Stakeholder read-only seats (unlimited)
  • Priority support
Free during private beta · Summer 2026
Enterprise
Custom

For large orgs and regulated industries. SSO, audit, residency, MSA — the works.

  • Everything in Team
  • SSO · SAML · SCIM
  • Audit log · data residency
  • Procurement-friendly
  • Dedicated founder onboarding
See full pricing details
Questions

What teams ask before signing up.

Yes and no. The category has a lot of tools that aggregate feedback or manage roadmaps. Findry is the spine that goes underneath. You can keep Productboard for feedback and Jira for delivery — Findry is where the reasoning between them lives.
Week 2 is typical for most teams. The first week is capturing signals and writing the first 3–5 hypotheses. The second week is running a test or two. By the end of the third week, you have a closed outcome with a paragraph.
No. Findry reads from PostHog, Amplitude, Mixpanel, and GA4. Your analytics tool stays the source of truth for event data. Findry links the event data to the hypothesis it tested.
Same posture. Dovetail and Notion integrations are on the v1.x roadmap. Today: paste a quote into a signal, tag it, done.
No. Findry is not an AI copilot. We help you write things down clearly — we do not write them for you. The point of the loop is the thinking, and we do not automate the thinking.
Yes. Every hypothesis, test, bet, and outcome exports to MDX files and a full JSON dump. Your reasoning is yours.
Paulo Alexandre, solo, in Saint Petersburg, FL. A senior product designer with ten years of experience at B2B SaaS and fintech teams. No round, no co-founder. Read the founder note on the About page.
Ready?

Every shipping decision deserves an evidence trail.

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