Keep the why.
The customer quote. The pattern in your analytics. The test that changed your mind. Keep the reasoning beside the decision.
The product decision systemBuilt on evidence
Make your
next move
matter.
Turn scattered customer signals into confident product bets. Keep the evidence. Measure the outcome. Make the next decision better.
Checkout experience / Evidence trailIllustrative workspace
01 / The signal
Customer interviewSIG–0231
“I was ready to buy.
Then came the card form.”
Mobile checkout1 of 3 linked signals
02 / The decisionA faster way
BET–0089 Shipped
A faster way
to pay.
Make Apple Pay the primary payment method on mobile.
3 signals1 tested hypothesis
03 / The outcome
Bet paid off38% → 44% · 30 days after shipping
+6pp
Mobile checkout completion
Predicted+5 pp
Measured+6 pp
From “we think” to “we know.”One connected evidence trail
01 / A better way to decideBuilt for product people
The roadmap says what.
Where’s the why?
Customer feedback in Slack. Research in a doc. A decision in a meeting. Six weeks later, nobody remembers how they connect.
Findry gives your product thinking a place to live—and a trail to follow.
Make a real bet.
Write down what you believe will happen before you ship. A clear prediction makes success measurable—and a miss useful.
Learn what landed.
Compare what you expected with what actually happened. Carry the learning into your next decision. Close the loop.
02 / Bring everyone with youLess defending.
Less defending.
More deciding.
When someone asks “why are we building this?”, send the evidence. Pulse turns your work into a clear, shareable update—with the reasoning already attached.
Meet PulsePulse / Checkout experience
What we shipped.
What we learned.
A clear view of the bets behind this release.
Apple Pay on mobile+6 pp
Guest checkoutStill measuring
The learning
Payment friction mattered more than we expected. Our next test focuses on returning customers.
03 / The Findry loopExplore a worked example
One thread.
From signal to so what.
Five phases of product thinking.
One way to share it.
Nothing lost between the steps.
Signals
What are we hearing?
Capture the quote, the support ticket, the pattern in your data. Give every observation a source, so your team can get back to the original evidence.
The signals guideSIG–0231Example
Customer interview“I was ready to buy. Then came the card form.”
A customer abandoned checkout when asked to enter card details on mobile.
Linked to 2 other checkout signals
Evidence in. Learning out. Repeat.
01 / 06
Who is Findry for?
Product managers and founders who own shipping decisions. Start with one product area, capture the evidence you already have, and build a connected record of what you believe, what you ship, and what you learn.
Does it replace Linear or my analytics tool?
Keep the tools your team already uses. Findry connects the customer evidence, hypotheses, and product decisions around that work. Visit Integrations to see which connections are available.
How do I get started?
Create a workspace, capture a customer signal, and write the hypothesis behind your next decision. The getting started guide walks through your first evidence chain.
Can stakeholders see the reasoning?
Yes. Pulse gives stakeholders a read-only update with the evidence attached. They can follow the thinking without becoming another editor in your workspace.
What does it cost?
Findry offers Free Solo, Pro, Team, and Enterprise plans. See the pricing page for current rates, included seats, limits, and trial details.
Better questions. Better bets.
Your next big thing.
Start with why.
You have the signals.
Findry helps you make something of them.